What Is Evergreen Content & Why Is It Important?

Blogging stays the most popular content marketing strategy with over 2 million blog posts published every single day! Therefore, positioning your content in front of your audience is getting harder everyday especially when you are only getting started.

Creating Evergreen Content is one of the marketing strategies which can help you in this matter.

What is Evergreen Content?

Evergreen Content is the type of content which does not contain any expiration date. Meaning it would stay relevant to your audience regardless of time. And by doing so it will improve your SEO, ranking, and website traffic.

 

How can Evergreen Content improve your ranking?

In case your content is established around a specific subject related to a limited period of time, or it contains numbers, stats, or short-term trends ( e.g. fashion styles ), it’s no surprise that the content would be outdated after a while. Once your data is not relevant to the current time frame search engines would consider them as outdated and they would not be shown once users search for your keywords.

Evergreen Content, however, eliminates this issue by staying fresh regardless of the date.
Hence, your content would be more likely to stand out over and over again.

How to start with Evergreen Content?

To start with, here are some ideas:

  1. Use your personal research data or available case studies

  2. Provide “How to…” guides for your niche

  3. Create lists of the best practices, ideas or recommendations

  4. Answer Frequently Asked Questions

 

While creating Evergreen Content would be more complex and time-consuming, it would save you a huge deal of time and effort in a long term.

What Is Progressive Profiling & Why You Should Use It?

Have you ever wondered how many customers have never come back to your website just because you asked a bit too much information during their first visit?

The importance of data for marketing is clear to everyone. It will help us customize the user experience and generate more accurate sale leads. But how can we keep the balance while gathering information?

The answer is Progressive profiling

Progressive profiling consists of a series of dynamic forms presented over time. In other words, each time a user visits your website, he/she will be asked to fill in a very short form with different fields. These forms should reflect your most important objectives.

A simple example of forms would be as below:

First visit:         Name, Email
Second visit:    Company, Title
Third visit:       Phone number, Location
Fourth visit:    Challenges, Budget

Progressive Profiling would not happen over time. It demands patience; However, when done right it would significantly affect your conversion rate while creating a great experience for your customers.

Sounds interesting? Give it a try and let me know how it’s working for you!

Content Marketing VS. Inbound Marketing

Having heard a new term is becoming a daily routine. It’s even more complex for marketers!

Among all, Content Marketing & Inbound Marketing have been here for a long time. But are we really aware of their meaning and influence?

I thought my answer would be yes, but I was wrong 🙂

Content Marketing & Inbound Marketing have their fair share of similarities and differences. They are also in some ways complementary but they are not the same!

 

What is Content Marketing?

To begin, Content Marketing Institute defines Content Marketing as such:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”

In simple words, content marketing is the act of using content – any kind and in any form of distribution- with the aim to reach your marketing objectives. The most important point to consider here is that your content should be valuable, consistent and relevant to your target audience.

 

And how about Inbound Marketing?

Inbound marketing can be expressed as the approach to get found online through search engines and on sites like Facebook, YouTube, Twitter, and others according to David Meerman Scott, as published in the book Inbound Marketing.

In other words, Inbound Marketing is a form of Content Marketing customized for new digital marketing era, but it will not be sufficient alone. In order to perform successful inbound marketing, we would need content in the first place.

 

With the recent rush of digitization, it’s no surprise that we tend to forget the traditional marketing. Although it would not be as effective as it was before, we should remember there is a real world out there. Sometimes offering a tangible piece of content such as a print would go a long way.